Okay, now that your keywords have been generated, it's time to build ads for your campaign (no toolbox necessary). Text ads appear above and below search results on the search engine results page (SERP). There are three components to an ad:
- Headlines (30 characters): The headline is the text that is most likely to be noticed by a searcher. For that reason, it's best practice to include words that a searcher has included in their search query, to make the ad as relevant to the searcher as possible. It's also best practice to include any offers you might have in the headline to ensure they're seen by the searcher. Make some headlines!
- Display URL: The display URL shows your website address. It is comprised of the domain from your final URL, the page your ad lands on when clicked, and any text that's included in the Path field, which should be used to give users a better idea of where they'll land if they click on your ad.
- Descriptions (90 characters): The description should be used to convey any other information about your product, service or business that would be helpful or persuasive for the user. It is best practice to include a call to action (CTA) in your description as much as possible (e.g. Shop now, Book an appointment).
Pro-tip: It is a best practice for ads to be as specific to your keywords as possible, which means capture the intent of the users' search terms as best as possible, to allow for relevancy to the user and a maximized chance of the user clicking on your ad and converting. Building an extensive set of ads to match the extensive keyword set you built out during keyword generation is a time-consuming task when managed outside of New Engen.
New Engen platform offers both the ability to generate a massive number of ads, well beyond what one human or even a team can accomplish. In order to create highly-specific and highly-targeted ads, New Engen has an ad template creation tool that is dynamically driven based on the words utilized in the Path Segments when setting up the core campaign.